Wash gently
Work in sections with a gentle sulfate-free shampoo. Move from root to tip without scrubbing and rinse with lukewarm water.
Keep your hair beautiful
A simple routine.
A better finish.
Raw hair can stay beautiful for a long time when it is washed, styled and protected with patience.
The care routine
Six habits that matter.
Product longevity also depends on installation, styling habits and maintenance. Use this as a practical starting point and follow your stylist’s product-specific advice.
Condition
Apply a moisturising conditioner through the mid-lengths and ends. Detangle carefully, let it sit and rinse thoroughly.
Dry patiently
Pat with a soft towel and avoid rubbing. Air drying is preferred; if needed, use moderate heat and a suitable diffuser.
Protect from heat
Use heat protection and keep tool temperatures reasonable. Frequent high heat can reduce softness and lifespan.
Protect at night
Braid or loosely twist the hair before sleep and reduce friction with a satin bonnet or satin pillowcase.
Maintain gently
Detangle from tips upward, avoid pulling and schedule professional maintenance appropriate to the installation.
Texture note
Natural variation is part of raw hair.
Slight differences in tone, pattern and movement are expected. Care routines should be adjusted to the texture, processing history and style you choose.